Even though you may know the name and perhaps even seen one of its models, chances are that you were either too young to remember or not even born yet when the Studebaker Automobile Company closed shop in 1966. Fast forward to today and the company may have a second chance in life - hopefully with better designs than the official CGIs you see here... According to a report from FoxNews, Ric Reed, who bought the rights to the Studebaker brand in 2001, has revealed new plans to resurrect the famous nameplate.
Reed, who runs the Denver, Colorado-based Big Kahuna apparel company, told the news site that he wants to revive Studebaker's classic monikers such as the Lark, President and Hawk for the new model series, adding, however, that the cars themselves will be 21st-century hybrids.
"As the entrepreneur at the helm of Studebaker Motor Company, it is my earnest goal to create vehicles that are in some way reminiscent of classic Studebakers, or in other words, definitively Studebaker, yet brought into the 21st Century, and again to see Studebaker Motor Company the American Icon it once was," says Reed on the company's website.
"It is also my dream to develop or reopen factories, employ Americans in those manufacturing and assembly plants, which shall be on American soil. I desire to make vehicles that not only compete, but have a significant cutting edge in a highly competitive world market," he adds.
Reed said he wants to employ hybrid technology because he thinks that electric cars still have a long way to go. He intends to use the Hydristor, a device invented by Tom Kasner for a sports car that John DeLorean wanted to make before his demise. The Hydristor is a hydraulic transistor, which Kasmer claims, is akin to a highly efficient CVT gearbox.
Before rolling out his brand-new models, Reed says he may cooperate with another, yet unnamed company, to build a US$70,000 limited run of a retro-themed modern iteration of the Chump pickup truck in order to raise some cash and mainly attract investors.
Posted in: car,Classics,Concepts,Hybrids,Studebaker
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